Marketing practitioners conducted a series of webinars for SumDU students

On April 14^th the first course of training webinars from practitioners in the field of marketing finished. With the transition to distance learning technologies, students were able to discuss topical professional issues with representatives of companies - potential employers.

So, on April 1^st students and everyone interested underwent training from Valentyna Bashtova, the founder of FoxyGen IT, the Head of Marketing Department at Atrium shopping and leisure center. The main training insights: Facebook, Instagram, Google updates; role-play in marketing and its specifics.

On April 3^rd Daniil Vem, the founder of SMM Cluster, crisis marketer, author of SMM and Internet marketing courses, presented his experience on the following topics: Facebook neural network; creation of advertising offices; posts engagement.

On April 4^th Volodymyr Rudyka, CEO of “RG Region” advertising agency, suggested answers to the questions: what is a crisis for a modern enterprise, how to evaluate its impact on the company activity; internal processes of activity optimization; how does the business respond to changes in the country; tools for overcoming the crisis in the enterprise.

On April 14^th Dasha Shyhaieva, Strategy Director at the Digital Skykillers agency, an expert with 15 years of experience in digital marketing who has planned and implemented over 100 projects for such companies as Carlsberg, UNICEF, Johnson & Johnson, EBRR, Imperial Tobacco, Danone, Bosch, Pfizer, and many others. The main training insights: Internet marketing (online audience, digital campaigns, communication channels); digital trends (netizenship behavior, web platforms, content marketing trends); market (digital segment in money and interest, digital agencies); reading list to immerse into the numbers.