Sumy State University has signed a memorandum of cooperation with Serpstat LLC, a powerful search analytics company. Serpstat is a comprehensive search engine marketing platform. It enhances SEO performance and improves website visibility in the Internet.

The memorandum was signed to conduct joint research, develop analytical documents and create a practice-oriented environment for SumDU students.

The cooperation of the parties comprises:

• Development and implementation of joint research and training programs;
• Formation of common vision of business and education to develop economic environment;
• Analyss of performance indicators of the state economic policy, which reflects progress in achieving the Sustainable Development Goals and shaping the business environment;
• Effective dialogue establishment between civil society, business, academia and government in research to reach the Sustainable Development Goals;
• Evaluation of training programs and their effectiveness in accordance with the Sustainable Development Goals.

Within the memorandum, the parties plan joint meetings to exchange experience in marketing, management and entrepreneurship. That covers lectures and workshops, conferences, seminars, projects, etc.

“SumDU always strives to cooperate with powerful and successful companies that share our values and innovative approaches to development of education and science. The partnership with Serpstat opens up new opportunities for our students and teachers. We get access to advanced search analytics tools that will help us conduct quality research and increase competitiveness of our graduates in the labor market. We are sincerely grateful to the Serpstat team for supporting modern education,” – said Vasyl KARPUSHA (SumDU rector).